Circulaire actuelle Co-op Food - Valable à partir du 15.02 au 15.05 - Page n° 14

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program organic poultry heritage simple omega-3

WHOLE EARTH ALL STO No‘animalby-products onmedication RS + Co-op has expanded its line of flexible and convenient WHOLE EARTH® feeds with All Stock - a healthier alternative to grain-based feed programs and suitable for multiple livestock species. Building on a Legacy of success Amanda Van De Kerckhove, a Saskatoon-based ruminant nutritionist with Federated Co-operatives Limited and developer of the All Stock ration, said the product is another extension of its trusted line of Whole Earth livestock feeds. “Whole Earth is a Co-op heritage brand. It's been marketed since the late 19905, designed for smaller- scale producers and small flock production. The feed PAR) has no animal by-products, no medications, and it often fits with those looking for a more organic- style system or simpler feeding program," said Van De Kerckhove. She added that Whole Earth products reduce the number of feeding steps from seven or eight commonly required in commercial production to four or fewer. “We have a line of products for poultry and swine, as well as a rabbit ration. We ident ty. Al Stock is a which can be safely fed to a number of animals you d a need for continued sim mple ration might have on your small farm,” she said. Growing popularity All Stock feed ration is a safe choice for cattle, horses, llamas, alpacas, sheep and goats. It's also safe for pigs and poultry if more preferred, species-specific feed options are not available. Van De Kerckhove said the product formulation—a combination of macro and micro minerals and vitamins, quality protein, omega-3 fatty acids for anti-inflammatory properties, and yeast culture for digestive support—was specifically intended to target those currently using a simple grain program but who would benefit from a ration more supportive of animal health. It's also simpler for retailers who need to account for a diversity of needs from their smaller-scale farming customers.