Circulaire actuelle Co-op Food - Valable à partir du 16.02 au 24.05 - Page n° 23

Les produits de cette circulaire

now program meat beef pork fresh pork loin case home

When consumers are looking for high-quality products, nothing beats local. Shoppers want to know where their food comes from, and'increasingly they want food they know has been produced close to home That's where Co-op thrives. Co-op works alongside growers and livestock producers to develop programs to bring the food they produce to Western Canadian consumers. This means Co-op is able to serve as a bridge between the farm and the table: serving and supplying farm customers while also directly or indirectly purchasing their products This mutually beneficial relationship is different than anybody else in the market. Co-op is there for every step of the food process: primary production, manufacturing, distribution and finally, retail sales. Because of this, Co-op is uniquely positioned to improve accessibility to local products and support Local communities. Co-op Berkshire Sired Premium Porkis a product that showcases this collaborative relationship at every step. Premium Products Made Accessible Berkshire porkishighly sought afterinluxury markets, with a distinctive deep colour and marblingthat makes it deliciously tender and juicy with à smooth texture It's comparable in quality to Wagyu beef, andit's now available to Co-op members and customers. Working with a Western Canadian producer means that Co-op Berkshire Sired Premium Pork is completely traceable, which is an exciting differentiatorin the fresh meat market. The hogs are from Valley Lea Farms in Ste. Anne, Manitoba. Thanks to a program started at Red River Co-op in Manitoba, Co-op is working with Valley Lea Farms and processor Winkler Meats to expand the scope and make the pork more widely available in Co-ops across Western Canada. Working with Valley Lea Farms to make premium quality, 100 per cent verified Canadian pork easily accessible to consumers is an example of how Co-op can work with local producers to not only grow their businesses but also to support the Local economy. Teams of Experts to Work with You Teaming up with Co-op gives growers and producers access to Co-op's teams of agricultural specialists: the Grow, Equip, Fuel, Build and Feed Teams. Co-op team members have local knowledge of the unique challenges you face, and the expertise to help you succeed. In the case of Berkshire pork, Co-op's professionally qualified animal nutritionists on the Co-op Feed Team developed a customized Co-op WHOLE EARTH Swine Premix, specially formulated to meet Valley Lea Farms' needs and to keep the animals healthy and productive. As à long-standing member of the Co-operative Research Farms, an internationally recognized animal nutrition research organization, Co-op's animal nutritionists are highly respected and bring world-class expertise back to be incorporated in our feed products Dickson Gould, the President of Progressive Group and Valley Lea Farms Inc, raises 100 per cent grain-fed hogs using the Co-op Nutrition Program. “Beingable to collaborate with Co-op onthe nutrition side as well as the store side is a real dream come true for Valley Lea Farms, and hopefully for our customers as well" he said Riou ÉRTETS Le PORK LOIN CENTER CUT COTELETTES DE MILIEU DE LONGE DEPORC DÉSOSSÉES Dickson Gould, President, Valley Lea Farms, MB Co-opis Clearly Local Co-op has been part of the local food economy for generations. It starts with primary production, but Co-op's large logistics network and food distribution centres also get farmers’ and producers’wares in front of shoppers on shelves at local food stores. The transparency of Co-op's product sourcing practices helps conscious consumers make informed decisions. When Co-op members and customers see Berkshire pork at the meat counter, they also see that it's a Western Canadian product, making it easy for them to choose local Co-opis committed to ensuring the long-term viability of food programs with local farmers and producers like Valley Lea Farms and Winkler Meats. When local businesses thrive, the communities where Co-op members live and work become stronger. Count on our teams of experts to support your operation and help your farm products reach consumers' forks. LU TRE Te QE